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Image One:

This first image/study model is the culmination of a series of sketches, photo montages, and study models that begin to explore the Apple experience, as I see it. The guiding idea behind the design can be summarized by the following equation:

playing + creating + sharing = learning and shaping

The notions of "play" and "create" are inherent within the Apple product line and is further embodied in Apple culture. Through the notion of "share" we are able to communicate ideas, music, art, photography, etc. Sharing then becomes a key element to the ability to "learn" and thus "shape" the minds of the future and past.

Architecture and technology embrace and foster the sharing of ideas.

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Image Two:

Digital study models explore and identify the key element of the building, the vertical gallery. Here, Apple customers have the opportunity to browse and share in the content and creativity of other Apple users as well as enter small digital studios where they can use their own Apple devices and/or explore new ones. The content created from the studios is then uploaded, blogged, etc. onto various projection screens throughout the multi-level vertical gallery and various listening stations on each level for audio content.

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Image Three:

This study model looks at the relationship of the vertical gallery and digital studios to the entry located at the corner of Boylston and Dartmouth. I also begin to further define vertical circualtion through the building.

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Image Four:

Here the focus is on a structural system to house the vertical gallery. A series of verticle supports hold the large projection screens and displays with the digital studios residing backstage.

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Image Five:

This perspective really begins to address the experience of what it will be like to inhabit the vertical gallery as well as hint at views that are possible from the street level and entry. (Additional images for the exterior elevations can be found here. The external wrapper shifts in planes vertically and horizontaly to offer views to the gallery from the street, inviting the public in.)

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Image Six:

Street level floor plan which show the entry from the corner of Boyslton and Dartmouth. Here the floor slopes up and under the building to the recessed entry and product display areas located on the first floor of the vertical gallery. Other essential elements to the store are also housed on the first floor, such as the Genius Bar and retail counters. (Enlargeable floor plans are available here.)

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Image Seven:

The second floor level illustrates the verical circualtion stair, elevator, and ramps that slope up and behind the projection screens to the backstage studios. Floor levels two through five house various perspective points which shift as you move through the building, offering varying experiences of Apple. (Enlargeable floor plans are available here.)

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Image Eight:

The floor levels and large projection screens shift in location to form smaller intimate viewing spaces and larger open ones. The physical dimensions of the floor plates, circulation ramps, vertical and screen structure share and define the volume of the vertical gallery.

We also see how the exterior wrapper pulls up from the street shifts back and forth offering perspectives to the vertical gallery beyond. (Enlargeable building sections are available here.)