1.23.2007

studio:03 boston.p1

Apple @ Copely Square

storyboard

Interpreting what I feel most signifies the Apple experience and their products, I arrived at five key elements that drive the storyboard, possibly the architecture, and more importantly asks the question - how does the architecture, in turn, drive these experiences?

The activities or processes of play, create, share, learn, and shape are intrinsic within every Apple product.

play


create


share


equal learn + shape

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